Corporate housing accommodation has seen initial price rises of up to 50% drop to as low as 15% in key World Cup locations, according to serviced accommodation provider SilverDoor. Los Angeles, Miami, Toronto and Dallas rates were all seeing marked reductions ahead of initial forecast rises as supply increased ahead of the tournament kicking off on 11 June in Mexico.
In addition, corporate housing spend in China has increased by 278% y-o-y, with a 166% increase in nights booked. The easing of entry requirements including UK and Canada nationals now able to travel visa-free for 30 days, and the recently introduced K visa granting multiple 180-day stays for a period of five years for global science and engineering graduates, have both contributed to driving inbound travel and growth in demand from corporates.
These are some of the findings from the latest Quarterly Market Update report released 12 June by SilverDoor.
Key regional trends highlighted in the report include:
Americas
The expected rate rises in line with the World Cup host locations have softened with initial price increases of up to 50% in key California locations including Los Angeles and Palo Alto now reduced to just 15%. Additional locations including Dallas, Houston, Toronto and Mexico are also seeing rates standardise.
APAC
Demand in India continues to see significant growth in enquiries and reservations across India – up 114% and 457% respectively – from several sectors including technology, banking, financial services and insurance (BFSI) and healthcare. Supply is increasing to meet growing corporate housing demand. As a result, rates have seen a y-o-y decline with Bengaluru seeing average daily rate (ADR) drop by 23%.
China has also seen marked growth in demand in the last quarter with increasing online searches for primary and secondary cities.
Alongside easing of entry requirements and visa-free travel policies, inbound travel is experiencing a surge with enquiries were up 36% y-o-y for the past quarter. A trend which is expected to continue for the remainder of the year and into 2027.
EMEA
In EMEA, London is seeing strong growth in demand with a 26% increase in bookings as corporates commit to investing in their presence in the British capital and the return-to-office trend accelerates further. ADR is following suit with 11% y-o-y increase and is likely to remain higher during the peak summer months with corporates advised to research locations and rates before committing budgets. Conversely ADR is down 6% y-o-y for the quarter in Zurich, which is also expected to drive increased demand from corporate travel and mobility programmes in the months ahead.
As a result of the Middle East crisis, enquiries across the region have seen a 14% decline y-o-y for Q2. Many Dubai corporates are signalling an intent to manage relocations within the emirate with travel and mobility programmes indicating a preference to move employees from central Dubai to smaller towns including Al Ain, Ras Al-Khaimah and Fujairah, rather than across borders.
Commenting on the findings, Claire Barrie, chief commercial officer, SilverDoor, said: “The various trends and market conditions that are shaping corporate travel right now, like oil price volatility, immigration backlogs, major sport tourism events, and workforce restructurings, are influencing global demand patterns in interesting ways. Resilient programmes that are built to absorb this sort of disruption will pull ahead, and the competitive differentiator is usually how well-connected your supply chain is before a disrupter hits, not during it.
“As for the FIFA World Cup: since original predictions of sky-high rates and sold-out cities, this quarter’s data reinforces that corporates who can hold their nerve where they can, be swift to react to inventory releases, and use late-stage negotiating power can secure better rates and value in high-demand markets. Businesses still keen to travel during the World Cup in host cities look set to be able to take advantage of the recent softening of corporate housing rates and should apply this blueprint to future major events like the LA28 Olympics.”
The full SilverDoor Market Update is now available to read here: SilverDoor’s Market Update – May 2026
Rates and booking data were collated from 1.5 million room nights booked annually and enquiry data from stays in 101 countries and 1,161 cities.
