Crystal Interactive forms tech partnership with Cvent

Provider of smart event badges Crystal Interactive has announced a partnership with event tech company Cvent. The agreement will see Crystal Interactive expand its portfolio of event technology, with the introduction of Cvent’s online event registration, mobile event app and on-site badging solutions. Chris Elmitt, Managing Director at Crystal Interactive, said: “We are excited to be working with Cvent and adding their powerful technology solutions to our stable. Our collaboration will be of great value to our existing and future clients and enhances our product and service offering.” “By combining leading software innovations from Cvent, with our renowned levels of advice, service and support, as well as full integration with our other event technology solutions, we can deliver real breakthroughs in how we collect and interpret data from live events.” Jamie Vaughan, Head of European Sales at Cvent, commented: “Like Cvent, Crystal Interactive is dedicated to helping their clients maximise the potential of their events through effective use of technology. “Our collaboration with Crystal Interactive brings great benefits to event organisers; giving them access to our award-winning technology while benefitting from the breadth and depth of Crystal’s 30 years of experience in live events.”