Denmark's destinations combine to publish legacy report

Denmark’s four largest meeting destinations have launched a new report on how to make international conventions more impactful for both associations and destinations. The report is the result of a large outreach study, which has been instrumental in securing a DKK 2.2 million grant from the Danish Ministry of Industry, Business and Financial Affairs to strengthen Denmark’s know-how and efforts on outreach and legacy. Under the name of MeetDenmark, the four convention bureaus (Wonderful Copenhagen, Visit Aarhus, Visit Aalborg and Inspiring Denmark) have launched their new report on global approaches and best practices in outreach and legacy. The report has been developed together with international consultancy, Gaining Edge. Based on a large study, which has looked at 50 different associations and 50 destinations, the MeetDenmark report provides new insights into the general state of outreach and legacy – in both thought and action and across the world. It presents international cases and lists different options of outreach activities related to different meeting outcomes and legacy goals. It also dives into the dynamics and drivers of outreach and the most frequently involved stakeholders and sources of funding of the efforts. Some of the report’s key findings show that while most associations and destinations are aware of meeting legacies, they have differing views and no consistent practices. Recognising the importance and potential of the outreach study, the Danish Ministry of Industry, Business and Financial Affairs has decided to support a new MeetDenmark project financially with DKK 2.2 million. Thanks to this grant, MeetDenmark will be able to test different outreach approaches and measure impact for both destinations and associations at nine different congresses held across Denmark in the coming two years. The world’s largest offshore wind energy conference, WindEurope Offshore (Copenhagen 26-28 November 2019) -– is one of these congresses. Based on the new learnings, MeetDenmark aims to further strengthen the current legacy programme and the framework for achieving the outcome, impact and legacy goals of the international associations, the delegates and the local stakeholders.