The major ear, nose and throat scientific event in Asia-Oceania Asia Oceania – Otorhinolaryngological Head and Neck Surgery Congress (AO ORL-HNS) 2023 – is returning to Australia for the first time in 40 years.
The five-day conference will be hosted at Brisbane Convention & Exhibition Centre (BCEC) in March 2023 and is expected to attract 1,500 clinicians and specialist surgeons.
Australian Otolaryngologists have been at the forefront of many life changing developments in the field including the cochlear implant which has changed the lives of thousands of people around the world.
The main driver of the successful bid for the 15th Asia Oceania ORL–HNS Congress is world leading ear nose and throat surgeon, Associate Professor Bernard Lyons, past Secretary-General of The Asia-Oceania Association of Otorhinolaryngology – Head and Neck Surgery Societies (AOAOS) and now President-Elect.
Associate Professor Lyons worked with Professor Ben Panizza and Dr Phil Fisher, President of The Australian Society of Otolaryngology Head and Neck Surgery and the team at the Brisbane Convention & Exhibition Centre in collaboration with Tourism & Events Queensland and Brisbane Marketing to secure the conference for Brisbane.
“This meeting is potentially the largest meeting to be held in the field of otolaryngology head and neck surgery in Australia. It is a unique opportunity for Australia to interact on a scientific basis with our neighbouring countries in the Asia Oceania region. We are very excited to have been successful in our bid to hold the meeting beating spirited challenges from Korea and Vietnam. I very much look forward to being involved in planning this meeting with the help of the expert team from the Brisbane Convention & Exhibition Centre,” Associate Professor Lyons said.
The 15th Asia Oceania ORL–HNS Congress is expected to deliver AUD$4.5m (US$3.12m) directly into the Brisbane and Queensland economies, while fostering collaboration and knowledge sharing, and optimising healthcare across the region.
Queensland Tourism Industry Development Minister Kate Jones welcomed the announcement. “Queensland continues to demonstrate its world-class event hosting capabilities and we look forward to welcoming delegates to Brisbane in 2023,” she said.
“Queensland is a leader in innovation and I am sure delegates will be inspired by the local case studies and examples they learn about while here.”
The Queensland Government, through Tourism and Events Queensland’s Business Events Acquisition and Leveraging Fund is supporting the event.
BCEC General Manager, Bob O’Keeffe AM said the Centre’s International Team works closely with many leading medical, research and scientific leaders and BCEC Advocates to secure major meetings such as this, which are an endorsement of Queensland’s strengths in the key science and research sectors.
“We believe the Centre has an important role to play in helping deliver these meetings for the future growth and development of Brisbane and the contribution to the knowledge economy,” O’Keeffe said.
Brisbane is also being lauded as a top place to travel for Americans during the northern summer as record numbers of US visitors converge on the city.
US travel magazines AFAR and Travel + Leisure both recommended Brisbane as a top international destination to travel to during the months of July and August respectively.
AFAR included Brisbane alongside a list containing Chile, Santa Barbara and São Paulo, while Travel + Leisure included the city among Vancouver, Berlin and Singapore.
AFAR said Brisbane had emerged “from the shadows of its more famous southern sisters and is basking in a newfound confidence that can only come from a glorious tropical climate, a stunning setting, and a thriving cultural scene”.
Travel + Leisure noted it was winter in the southern hemisphere but recommended Brisbane for its mild climate, “making its myriad of outdoor activities even more attractive for visitors”.
US-based Forbes and Architectural Digest have also recently sung the city’s praises.
Lord Mayor Adrian Schrinner said international campaigns conducted by partners Brisbane Marketing, Tourism and Events Queensland and Tourism Australia along with local hotels, venues and tourism operators had helped raise awareness of the city’s new offerings.
“High-end travel magazines in the US are telling their readers that there’s more to see and do in Brisbane as world-class new hotels and culinary offerings come online,” Cr Schrinner said.
Brisbane has posted a record number of US visitors travelling to the city in the year to March, up 5.9% to 105,000.
“We expect the momentum of US visitation to continue as Qantas’s new direct Dreamliner flights from San Francisco and Chicago begin next year.
“The new partnership between Brisbane Marketing and Brisbane Airport Corporation has identified the US as a top priority market for the city, which will see them conduct marketing activities showcasing Brisbane as a destination of choice,” Cr Schinner added.