Events Travel Asia (ETA) Group, the Asian DMC and experts of integrated event, logistics and fulfilment services, has launched Bwnd Events, its fourth specialist brand and creative event and incentive agency focused on designing and delivering progressive and high-touch experiences across Asia.
Bwnd was officially unveiled at ETA Group’s Annual Partner Gathering at Capella Bangkok 16 September, with leading event professionals, clients and suppliers in attendance, following a period of strong growth for ETA Group.
The launch builds on ETA Group’s successful delivery of the Flight Centre Global Gathering 2026 in July in Bangkok, where it delivered 32 events and activations across the senior leaders and sponsors programme, as part of the wider week-long event for 2,100 guests from around the world.
The scale and success of the Flight Centre Global Gathering programme gave ETA group founder and executive chairman, Max Boontawee Jantasuwan the confidence to push ahead with the launch of Bwnd, led by industry leader El Kwang as chief executive.
Kwang said: “Bwnd started by firstly listening. Max, Pete [Make-Arun] and I listened to our clients and supporters, and we saw an opportunity to create something that helps future-proof our profession.”
He added: “There is a clear need for a high-touch agency like Bwnd, particularly across our immediate key markets of Australia and Singapore. Bwnd is about what we can achieve when creativity, purpose and exceptional delivery come together.”
Dee Kelly, senior project director at FCM Meetings & Events, a Flight Centre Travel Group business, said the team’s work on the Global Gathering demonstrated its ability to deliver complex international events at scale. She said: “We have worked with many DMCs over the decades of this event, and our team felt that ETA Group was absolutely one of the best. We felt that we had a true partnership. The team was well structured, and they are specialists in their areas of focus. The event was a huge success, and we are very aware that this was highly due to the exceptional service received from the team.”
ETA Group have also appointed experienced business events professional Pete Make-Arun as COO.
Bwnd joins Events Travel Asia, E-Transportation and E-Distribution as ETA Group’s fourth specialist brand, with the businesses providing complementary and seamless expertise across event strategy, delivery, logistics and fulfilment.
