Fit for Future: ACE of M.I.C.E. set to mark a special return, in-person in Istanbul

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Fit for Future: ACE of M.I.C.E. set to mark a special return, in-person in Istanbul

Istanbul’s ACE of M.I.C.E. Exhibition by Turkish Airlines (AME), the first truly international MICE industry tradeshow in Turkey, which now has a seven-year history, is set to return, 28-30 June 2021, for its eighth edition at Istanbul Congress Center. Clearly, international visitors are advised to check country travel advisories and health regulations in this fast-changing landscape due to the pandemic, but organisers are focused on delivering a show in person.

The show gathers the industry’s stakeholders and has been an intensive networking platform able to facilitate more than 5,500 B2B meetings at the show between the industry professionals attending.

The hosted buyer programme has continued to grown and, alongside the ACE of M.I.C.E. exhibition this year, a Gastronomy Tourism fair will run in the open area of ​​the venue, Istanbul Congress Center.

CMW asked caught up with Volkan Ataman (pictured), president of the organising company of AME, Tourism Media Group, who described how the show is shaping up in these unusual times:

“With the theme of Fit for Future and Connecting Dots, AME this year is preparing to increase the commercial volume of the sector while continuing to provide a unique MICE experience to sector professionals.

“Infinity Visiual Fx Studio is getting ready to captivate our visitors from the first step they take to the exhibition, as we welcome all to watch our Magical Hologramic Opening Show and be immersed in the concept of anti-gravity!

“We will be inviting visitors to the impressive environment of ACE of M.I.C.E. with special concept and experience areas also designed by our partners Infinity Visiual Fx Studio, as we prepare to enchant visitors from the outset.


Ensuring a safe exhibition area

“As at the AME Awards ceremony held on 4 September, 2020, high-level anti-pandemic measures will be meticulously carried out in the exhibition area. Our guests will be able to enter the exhibition using the HES code scanning system. Turnstiles with thermal cameras in the exhibition area will only be opened to guests whose temperature is below 38 degrees C and who are wearing masks. Masks and hygiene kits will be distributed to each guest and there will be constant checking in the area. In addition, Istanbul Congress Center-ICC has taken measures to ensure a modified special ventilation system.


Bringing professionals back together with B2B 

“Within the scope of the international hosted buyer programme, international incentive companies, PCOs, DMCs and corporate buyers from abroad will participate in B2B meetings with the exhibitor companies at the show.

“Thanks to co-operation with an increasing number of international industry partners and media organisations for 2021, our participants will have the opportunity to expand their networks with the qualified hosted buyer programme.

“There is also a comprehensive communication strategy designed to enhance the positioning of the exhibition on the international MICE market. This has included expanding partnerships with media organisations and international MICE and event tourism associations.”


A packed programme of full and fun content:

The AME content sessions are all about giving a platform to those who create stories with a fascinating combination of light, colour, sound and digital elements.

World famous names will bring their unique experiences and future perspectives to share with the AME audience.

Highlights will include:

  • The presidents of the international travel agencies union, who will discuss the future of tourism after the pandemic with the moderation of the president of TÜRSAB.
  • Presidents of sector associations will discuss the future of the MICE sector.
  • Leading international tour operators will discuss post-pandemic trends.
  • Corporate Response CMOs will address trends that will constitute the marketing world of the future.
  • Event and sponsorship management and digitalisation in communication will be tackled by a panel of corporate communication department heads.
  • Association presidents will share their new generation hybrid experiences in the session involving specialty medical associations.
  • With the moderation of Galataport, senior executives of cruise companies will share the advantages of holding incentive activities on cruise ships.
  • Airline and airport company leaders will discuss the importance of aviation in the tourism industry.
  • And attendees will be encouraged to see how events can turn from dream to reality with Production Talks that bring together creative event agencies and visual effects creators. 

Fit together 

Organisers are also asking their guests to be ready for the most ambitious party of the year the AMEzing Party by Jolly MICE, to be held on the first day of the show, at the Istanbul Congress Center. An ‘unforgettable night’ is promised with a video mapping show, DJ and dance performances full of surprises.


Gecce Gastro Show

The Gastro Show, which will be held for the first time in parallel to AME and in co-operation with the Tourism Media Group and the Gastronomy Tourism Association, will present a net stand area of ​​2,200 sqm, involve world-famous Michelin-starred chefs, world gastronomy tourism leaders, Turkish master chefs, and speakers representing the Tourism and Gastronomy sector who will participate across 19 separate sessions.

There will be tasting sessions with famous chefs in the exhibition area and 360-degree video mapping. The sessions will be held inside the Dome tent to be set up outside.

The Gecce Venue Awards red carpet ceremony, which will be held in the ICC Üsküdar hall, is preparing a stage show to enchant the audience.

More information: here

Managing Editor, Conference News & Conference & Meetings World. Write Paul an E-mail

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