Newly-created sales, marketing and representation company GO Beyond Group has announced new partnerships with three destination management companies: Destination Fabulous (Las Vegas), Insiders Tourism (UAE) and The Winners Group Southern Africa.
Co-founded by Kate Moss and Michelle Lawrie in 2018, GO Beyond Group will help drive each DMC’s conference, meetings and incentive sales in the UK.
Moss commented: “Creating GO Beyond was our ultimate goal. With my extensive knowledge of the UK MICE market and Michelle’s vast experience in events and operations, this has been our dream for some time and we are super excited about our new venture together.”
Lawrie commented: “We’re thrilled to be working with these leading DMC’s, all of which do amazing things in fantastic locations. South Africa, Las Vegas and the UAE are vibrant, diverse and exciting destinations for the UK MICE market, and we are really looking forward to growing the partnerships together.”
Pieter de Haas, director at The Winners Group Southern Africa, said: “We are absolutely delighted to have signed up as a partner with GO Beyond. Kate and Michelle’s passion, creativity and uncompromising work ethic reflects that of ours and I have no doubt that the new team will bring a fresh and dynamic approach to the market.
Both Kate and Michelle have a wealth of experience. They understand the intricate dynamics of this business, both from a sales and operational perspective and what is needed to develop strong relationships and to drive their DMC to deliver an exceptional client experience.
We look forward to being a part of the success that GO Beyond will go on to become.”