IBTM World reveals agenda for Association Leaders’ Forum

Meetings industry trade show IBTM World has revealed the first details of its ‘new-look’ Association Leaders’ Forum. Taking place at Fira, Barcelona, on 28 November, and produced in partnership with the European Society of Association Executives (ESAE), the forum promises to “highlight the power of event professionals to shape culture and drive the future of business.” High level presentations, lightning talks and interactive debates are part of the new format designed to “infuse energy and foster culture” among participants. What to expect The programme will open with an exploration of association trends for 2024 from Mike Morrissey, ESAE president, and CEO of the European Cancer Organisation. This will be followed by a speaker-led debate moderated by Mohamed Mezghani, secretary general, UITP (The International Association of Public Transport). The debate will centre on travel and sustainability, with participants exploring the merit of carbon offsetting and the broader positive effects to society that a meeting or a conference can have. Following this, a selection of association leaders will participate in a panel discussion on how associations can change the world for the better. The discussion will include incorporating ESG into decision making and operations, and explore topics such as DEI, sustainability and corporate social responsibility. The afternoon’s sessions will feature lightning talks on topics including artificial intelligence, ESG and impact vs environment. There will be opportunities to network throughout the forum as well as networking drinks afterwards. Morrissey said: “When associations come together to share knowledge and ideas, we know they can really make a difference. This forum is a space for association and events professionals to debate the issues that are unique to them.” David Thompson, event director, IBTM World, added: “Business culture thrives when we are together, and the forum provides a space for this culture to grow.” The Association Leaders Forum is open to association buyers and select media attending IBTM World.