The much anticipated live, in-person return of IBTM World Barcelona, is set to take place at the Fira de Barcelona, Spain, 30 November-2 December 2021. The Association Programme, scheduled for the first day of the event, has been created, for the first time, with the support of the four main global organisations for association professionals: European Society of Association Executives (ESAE), American Society of Association Executives (ASAE), African Society of Association Executives (AfSAE), and Asia-Pacific Federation of Association Organisations (APFAO), as well as the International Congress and Convention Association (ICCA).
There are three core themes for the first afternoon sessions: inspire, exchange and solve, designed to spark fresh ideas, encourage peer to peer learning and sharing of best practice, and deliver tangible solutions to real issues facing the associations and events sector now. The programme includes case studies, speeches and panel sessions from some of the leading organisations in the association sector.
There will be a keynote presentation by the deputy to the special envoy for the UN Food Systems Summit 2021, Dr Martin Frick (pictured), who will investigate the legacy and key learnings from the event taking place in New York in September.
In addition, The Presidents Talk will bring together the four presidents of the ESAE, AfSAE, APFAO and ASAE for an open discussion on their Covid-19 learnings and future challenges. They will offer insights into the different regions and types of associations. Association leaders from around the world will then share a peer-to-peer exchange of good practice, with a focus on two types of association: trade and professional societies.
The day will close with association experts presenting solutions and useful tips on four key topics: technology, facilitation, pricing and legacy. Speakers include association leaders Senthil Gopinath (ICCA), Zena Burgess (APS), Alessandro Cortese (ESTRO/AIP), Chloé Menhinick (ICA/Gaining Edge), Lynda J. Patterson (AMPED), Jane Cunningham (Best Cities Global Alliance) and Charlie Villasenor (PASIA).
Mike Morrissey, president of the ESAE, said: “Bringing together this collective knowledge and experience of Associations from around Europe to meet with leading colleagues in the global meetings and events industry is essential, as we rediscover the importance of face-to-face networking and sharing and together start to define a new chapter after the pandemic.”
Stylianos Filopoulos, IBTM World Barcelona associations knowledge programme curator, added: “The programme builds on the experience, creativity, and diversity of the speakers and of the audience to showcase and inspire new ways of working.”
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