ICC Sydney launches hybrid event solution

International Convention Centre Sydney (ICC Sydney), Australia, has announced the launch of a new hybrid on-site and virtual event solution. The new solution will allow clients to host more than 300 people at the venue in accordance with social distancing measures, while also live streaming to an unlimited number of remote attendees. Following the Covid-19 outbreak, ICC Sydney developed a virtual events service which has allowed the venue host multiple events over the past three months. These included the Meetings and Events Australia 2019 National Awards, Stand Tall 2020, and various community and government events. To deliver the dual model, ICC Sydney has added new technology into its new hybrid spaces, including projection screens, entertainment lighting and PA systems. This set up will allow both attendees in the rooms and guests located remotely to experience the event in the same way. CEO of ICC Sydney, Geoff Donaghy, said: “Covid-19 has meant that as a business we have had to change the way we meet the needs of clients. Our skilled team was quick to put in place a format that allowed us to continue to deliver extraordinary events online. We have now evolved this into a world-class hybrid solution which enables us to transition back to in-person gatherings, while giving clients greater choice in the longer term”. Director of Audio Visual Services, Brian Nash, added: “ICC Sydney has been quick to adjust to the current climate and changing needs of clients. Our hybrid model merges best in market technology with the experience of meeting in person. This lets clients and delegates safely come together while also expanding the reach of events at a time when it has never been more important to keep coming together”.