ICC Sydney launches immersive projection experience

ASM Global’s International Convention Centre Sydney (ICC Sydney) has launched an immersive audio-visual projection service exclusive to its Darling Harbour Theatre. Event organisers can now tap into ICC Sydney’s developed immersive content or collaborate with its in-house AV services team to develop customised content for projection. ICC Sydney director of AV services, Brian Nash said the new service is testament to the capability of ICC Sydney’s in-house team of AV professionals who use “best in class” technology and equipment. ICC Sydney’s suite of immersive projection services includes projection mapping of customised content to the theatre’s diamond acoustic wall panels creating a 50-metre-wide canvas to deliver up to 500sqm of content. Nash said: “Innovation is a key cornerstone of our culture at ICC Sydney. Our team is dedicated to developing creative solutions that elevate attendees’ event experiences. “Our in house AV Connect Hub team can now also collaborate with clients to create bespoke imagery that supports presentations of their corporate branding or event program content mapped to the theatre’s panels for maximum visual impact.” ICC Sydney worked on the content with its legacy programme partners Boomalli Aboriginal Artists Cooperative. The venue’s digital animation and projection of artist Jeffrey Samuels’ ‘Gadigal, Acknowledgement Respect’ artwork was previewed at the venue’s recent RESPECT: An ICC Sydney Experience. ICC Sydney CEO Geoff Donaghy said: “As an iconic destination, which stands and operates on the traditional lands of the Gadigal people of the Eora Nation – the land of Tumbalong and the waterway of Gomora, on what is known today as Darling Harbour – ICC Sydney strives to truly reconcile with First Nations people through our business practices. “While this new immersive projection experience has the power to deepen delegates’ connection to the culture and stories of First Nations traditional custodians, the service also meets growing delegate expectations for socially impactful and connected events that are seamlessly integrated with technology as highlighted in our RESPECT: Shaping Events for Success report.”