Informa partners with virtual event platform Totem to create ConnectMe

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Informa partners with virtual event platform Totem to create ConnectMe

Informa has partnered with virtual events platform Totem to create ConnectMe, a new bespoke version of the platform for use at Informa events.

ConnectMe will make its debut at SuperReturn and IM|Power, and will continue to expand its use throughout the year into all of the company’s events, sectors and brands.

ConnectMe is planned for rollout across hundreds of the organiser’s conferences and exhibitions globally. Informa stated its aim was “to provide a seamless hybrid experience at both established events and new ones.”

Isobel Peck, chief marketing officer, Informa Connect, said: “With the launch of ConnectMe with Totem, Informa is preparing itself for the next stage in the events experience, one in which we can seamlessly curate and blend the physical and virtual, ensuring the two are complementary, not competitive.

“ConnectMe will ensure that we can cater for varying levels of audience readiness to re-enter physical spaces by ensuring that neither physical nor virtual audiences feel they are excluded from a truly optimal experience. In 2021 and beyond, that is the service we aim to achieve, and ConnectMe will help us to do it.”

Christopher Bo Shields, CCO and co-founder, Totem (pictured) said: “Working with Informa, we realised we have much in common. We both agree that a true hybrid event is one where both physical and virtual audiences have been considered right from the start. ConnectMe is the logical conclusion of that viewpoint. Not only does it provide a broad range of flexible opportunities for sponsorship, but it also promises to provide every single delegate with a unique friction-free event where they are placed right at the centre of the experience.

Stuart Wood is a news reporter across the Mash Media editorial portfolio. He writes for CMW alongside sister publications Conference News, Exhibition News, Access All Areas and Exhibition World.

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