The UK-based sustainability body, isla has launched TRACE, 20 April, its purpose-built carbon measurement platform dedicated to the event industry.
How TRACE works
Developed to give insight into the environmental impact of event operations, TRACE captures and reports emission and waste data from live, hybrid and digital events.
The mission behind TRACE is to support the events industry transition to net zero by empowering event managers with knowledge and data to make better decisions.
Reports for clients, sustainability teams and stakeholders are generated in real time, pre and post-event. TRACE evaluates emissions from venue energy, impact of event location on travel and accommodation, production and graphics materials, food and beverage emissions and waste and recycling volume.
The TRACE platform is designed for event agencies, exhibition organisers, brands and in-house teams.
Early adopters of the platform include Cannes Lions, Momentum Worldwide, SAP, The Creative Engagement Group, ITV, Birmingham Ceremonies Ltd, Amplify, Smyle, IMEX, The Meetings Show, EMC3, Goose Live, XYZ, TBA, Top Banana, The Live Group, Shelton Fleming, TTA, 2Heads, 2LK and Touch Associates.
Ben Quarrell (pictured), co-founder of isla, said: “Reduction guidance is a key feature of the platform – the whole point in measuring carbon is to try and reduce it. We are excited about the transformational capacity TRACE can have for the industry, and we’ll be continually updating and developing the platform around the needs of event managers.”
Selina Donald, global sustainability director of Momentum, added: “Momentum will be rolling out TRACE to every market, to measure the footprint of our client projects across the globe.
“It was important to us that the product was simple to use, relevant for the scope of our work and provided clear data analytics which will help us meet our goal of reducing our carbon emissions by 50% by 2030 from our 2019 baseline.”