Istanbul experience will strengthen European marketing drives

A convention bureau manager has taken up a key global marketing role. Ozgul Ozkan Yavuz, from the Istanbul Convention and Visitor Bureau, will use the city’s experience to help boost the performance of other destinations through the European Cities Marketing organisation. She said: “I’m delighted to become a member of the board of European Cities Marketing and look forward to sharing Istanbul’s experiences as a top international meetings destination and in turn learning from other European cities as part of ECM’s vision in sharing knowledge. This year’s ECM annual conference and general assembly was on the theme of ‘Creating the city – how new events and infrastructure projects can change the image’ and we had a strong insight of the feedbacks on the combination of both events and investments and their effects on the city. ECM is a strong platform, which can bring development in both city tourism and meeting industries.” European Cities Marketing is a non-profit organisation improving the competitiveness and performance of the leading cities of Europe.