International consultancy specialising in business events and destination management, jwc, has announced a strategic partnership with the Maharashtra Convention Bureau (MCB) to support the development and international positioning of the Indian state as a premier destination for global business events.
The partnership was formalised through a Memorandum of Understanding signed by both parties in the presence of senior representatives from the government of Maharashtra.
Under the agreement, jwc will provide strategic advisory services, international market expertise and access to its global industry network to support the the Maharashtra Convention Bureau’s growth and efforts to attract events. The bureau has been established to attract international conventions, exhibitions and business events to Mumbai and other key cities across the state.
“Maharashtra has enormous potential to become one of Asia’s leading destinations for international business events,” said Jochen Witt, partner and chairman at jwc. “With its strong economy, world-class infrastructure and ambitious vision, the state is well positioned to compete on the global stage. We look forward to contributing our international experience and supporting Maharashtra’s journey towards becoming a leading destination for global meetings and conventions.”
As one of India’s most economically dynamic states and home to Mumbai, the country’s financial capital, Maharashtra offers a strong platform for the continued growth of the business events industry.
“We have always believed that Maharashtra has what it takes, be it the infrastructure, the talent, and the ambition. With jwc’s guidance, we are now better equipped than ever to translate that potential into tangible outcomes for our economy and our people,” said Sanjay Khandare (IAS), additional chief secretary (Tourism), government of Maharashtra.
