Mabrian Technologies launches sustainability index for destinations

Mabrian Technologies, the travel intelligence provider, has launched its Global Sustainability Tourism Index at the Tourism Innovation Summit (TIS) in Seville, Spain. The new dashboard of indicators of tourism sustainability allows a destination to measure, compare and follow those factors that indicate sustainability for a destination. Mabrian, in collaboration with its partner Mastercard, has developed this dashboard of indicators based on global data, that can be tracked over time.  The dashboard has six indices grouped together by concept, formed by more than 20 different indicators related to sustainability. Through these indices destinations can measure aspects such as the level of distribution of tourism income in the local economy, the concentration of the tourism offering in the locality, the dependence on long-haul source markets, any excessive seasonality or the perception that visitors have about the sustainability of the destination, among others. Carlos Cendra, director of sales and marketing of Mabrian, said: “In this reinvention of the sector that we are seeing now, sustainability is going to be the cornerstone of the reactivation of tourism under a model that is more aware of the issue. “But there is a big gap when it comes to tools and indicators that allow the measurement and monitoring of the evolution of those concepts on the part of those managing destinations and tourism companies. With this index we hope to change that.” Mabrian has leaned on the advice of the consultancy company Ético, specialists in tourism sustainability, and brought its experience in how to define a sustainable destination. Laura Garrido, founder of Ético, stated: “The challenge for tourism destinations is to understand and monitor the indicators that affect their sustainability. Only through data and their correct analysis can they plan adequate actions for the sustainable transformation of their destination. At Ético we believe that this tool is key and necessary for taking decisions and the creation of sustainable tourism destinations.”