Melbourne Convention Bureau (MCB) has welcomed the Victorian government’s commitment to long-term investment in the state’s Business Events Programme through the announcement of AUD$42.9m over four years, to support Victoria’s acquisition of business events for the state.
MCB chief executive officer Julia Swanson said: “This commitment recognises the essential role business events play in the Victorian visitor economy, and their contribution to innovation, job creation, trade and investment opportunities, for the benefit of the whole community.
“These measures not only support the business events sector now, they also ensure we can sustain and grow the sector for the future.”
Despite the pandemic, MCB’s work in international markets has continued to secure high yield events for city out to 2028.
This investment will also boost MCB’s presence in the national business event space and allows for a greater focus targeting short lead-time business events. The National Business Events Programme, a new funding initiative announced last month, will continue to provide eligible business event organisers cash grants to offset costs for hosting business events in Greater Melbourne, driving business to the supply chain when it’s most needed.
As Victoria’s lead agency in acquiring and delivering business events, MCB reports it is currently managing $547m worth of bids that have the potential to contribute 254,000 room nights for the hotel and accommodation sector.