New PCMA appointments to lead expansion in APAC, EMEA and LATAM regions

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New PCMA appointments to lead expansion in APAC, EMEA and LATAM regions

Global industry association PCMA announced, 29 July, a new and expanded leadership structure designed to support business events communities throughout the APAC, EMEA and LATAM regions.

President and CEO, Sherrif Karamat, said: “There has never been a greater need for people and communities everywhere to come together to confront our economic and social challenges.”

With the intention of growing PCMA’s community throughout the Asia Pacific region, Florence (Flo) Chua (pictured)  has been named PCMA’s managing director for APAC, effective 2 August 2021. Chua has more than 20 years of experience working with corporations and associations throughout the APAC region, most recently as vice-president, growth and brand management for Entrepreneurs’ Organisation. She will be based in Singapore.

Chua said: “The industry will attain new heights in harnessing the physical and digital possibilities to enable more connections across a wider geographical spread.”

Karen Bolinger, who has been PCMA managing director since April 2020 on a part-time consultancy basis, will continue to support PCMA in a consulting capacity and handle specific projects. Under Bolinger’s leadership PCMA’s brand expanded throughout the region; PCMA launched its inaugural Convening APAC and for the first time ever Convening Leaders was live from Singapore in 2021.   

Lucio Vaquero has been appointed regional director, LATAM, effective 2 August 2021. While PCMA has an established Chapter in Mexico City, engaging the larger business events community throughout the LATAM region is a key strategy for the association. Vaquero joins PCMA with more than 20 years of experience in the LATAM MICE industry, most recently as LATAM business development director for MCI LATAM. He will be based in Buenos Aires, Argentina. 

Vaquero said PCMA’s commitment to Latin America was “extremely encouraging”, and is convinced “it represents an exceptional platform for the development of the business events industry in the region and all the professionals who are part of it”.

Supporting PCMA’s global strategic plan is Marcela Torres, PCMA marketing manager, digital products. Torres is the first Mexico-based strategic marketing team member, reporting to PCMA COO, Bruce MacMillan, who will work in tandem with the Chicago-based headquarters team toward the association’s mission to be the global leader in the business events industry.

While the recovery of business events in the EMEA region are varied and complex, PCMA continues to play a vital role for all audiences. Jaime Bennett has been elevated to regional director. Appointed business director in September 2020, she is an acknowledged European business events industry leader with EMEA-specific insights and relationships that will ensure PCMA delivers compelling high-value initiatives for its audiences and partners in the face of today’s marketplace realities.

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