NewFlex, a provider of branded workspace solutions, powered by Newable, has acquired co-working and small meetings start-up, Bold.
Bold was founded in 2016 by former MeetingRooms.com CEO Caleb Parker, and former TransferGo marketing director, Magnus Olby.
The London company aims to offer hotel investors a creative and boutique brand, which is designed to attract entrepreneurs, innovators and business travellers.
It operates a management agreement model similar to those which are standard in the hotel industry and aims to open over 25 locations in the UK over the next 36 months.
Its spaces also offer a complete package which includes design and build, hospitality, events and wellbeing, sales and marketing and the Bold tech platform.
By adding Bold to its portfolio, Newable will be able to offer bespoke workspace solutions. As with other Newable workplaces, Bold will also be offered to hotel investors and asset owners through franchise and contract agreements.
Caleb Parker, co-founder of Bold, commented: “We are excited to join NewFlex for the next stage of our growth journey. The hospitality and workspace sectors are merging as more people have the flexibility and freedom to choose the environments that inspire their productivity.
“Bold’s aim is to support innovators wherever opportunity takes them and create spaces entrepreneurial people love.”
Chris Manson, CEO of Newable, added: “We’re thrilled to have Bold join the NewFlex family and expand our offering of workspace solutions for even more SMEs and entrepreneurs. We share the goal of providing beautifully designed workspaces for a diversifying range of members and with Bold, we are able to tap into the increasing demand for unique workspace and small meeting solutions.
“The addition of Bold is a significant step forward in spearheading our 2020 plans of continued growth and optimising our existing portfolio of flexible workspace brands.”