The IBTM World meetings industry show in Barcelona at the beginning of December saw the launch of a new community focused social enterprise for the sector: Origin’All. The company works with local, destination specific, suppliers to create authentic meeting and incentive programmes, with the aim of ensuring that the value of the meeting stays within the local community while enriching the experience for delegates.
Origin’All partnered with IBTM to create the ‘Plan with Purpose – Sustainable Community Zone’, a show feature that showcased some of the creative and artisanal talent within Barcelona. The zone was situated opposite the Hosted Buyer Lounge and adjacent to the Accelerate Stage and saw live demonstrations from the culinary to the artistic, all underlining social purpose within the city.
“Origin’All is a response to the growing desire from delegates to have an authentic experience in the destinations their meetings and incentives take them to,” says Claudia Cavariani, CEO & Founder, Origin’All. “We unearth businesses from local communities, and which have their own positive social agenda, and use them as a more powerful addition to meeting agendas; from entertainment to social programmes, unique venues to gifting.”
The initiative launched in Barcelona but Cavariani told CMW that, after the IBTM show, Origin’All would look to open up destination services across Europe and further afield.
For more information on Origin’All visit: www.originallspirit.com