Pullman Hotels & Resorts has unveiled a new global brand campaign. The new campaign followed Pullman xChange Paris, the second global edition of the brand’s flagship event, and builds on the momentum of two days of immersive programming that brought together thought leaders, creatives, and cultural innovators around the theme of human connection. It also reflects Pullman’s evolving vision of hospitality.
Following its inaugural edition in Dubai, Pullman xChange debuted in Paris at the end of June with an exploration of the hidden forces behind performance, creativity, and collaboration. Developed in partnership with The House of Beautiful Business, the experience was designed to challenge convention and provoke new exchanges.
Taking place across Pullman Paris Montparnasse and Pullman Paris Bercy, the event gathered more than 150 attendees. Contributors included Monika Jiang, loneliness researcher and activist; Laura François, systems thinker; and Gianpiero Petriglieri, associate professor at INSEAD and they explored themes ranging from leadership and emotional connection to systems thinking and creative collaboration.
“Pullman has always been a brand shaped by exchange and new perspectives,” said Benoît Racle, global brand president, Premium, Accor. “We are now evolving that legacy in a way that connects storytelling, experiences, culture, and hospitality. Pullman xChange brings this vision to life – creating spaces where ideas, creativity, and human connection can intersect naturally.”
The campaign attempts to reframe hospitality as a home for creativity, collaboration, and new ways of seeing the world. Shot between Dubai and Bangkok, the new film moves beyond traditional hospitality storytelling and captures the energy created through human interaction, cultural contrast, and spontaneous exchange.
“At the heart of this campaign is the belief that meaningful exchange can transform how we experience the world,” said Natasha Mohammed, vice-president global brand, Pullman. “We wanted to create an open invitation into moments of creativity, curiosity, and genuine human connection.”
The campaign forms part of a broader global strategy designed to create stronger cultural relevance and engagement across every stage of the guest journey.
With more than 150 hotels in over 40 countries and more than 60 new addresses in the pipeline, Pullman continues to grow across key destinations in Europe, the Middle East, Africa, Asia, and the Pacific and the brand remains on track to surpass 200 hotels and resorts within the next five years.
