The Estrel Berlin, Europe’s largest hotel, entertainment and congress complex, has announced Heike Mahmoud as its new chief operating officer (COO). Mahmoud returns to the capital from CCH-Congress Center Hamburg, which she has been responsible for strategic and operational leadership since 2018. She takes up the new post with immediate effect.
The Estrel Berlin complex is set to expand further with the opening of the Estrel Tower by the end of 2025, a project that Mahmoud will play a major role in managing.
“With Heike, we are gaining an excellent leader with extensive professional experience and in-depth industry and product knowledge,” said Ute Jacobs, managing director of Estrel Berlin. “We have known each other for many years and have always stayed in touch.”
Estrel owner Ekkehard and his son Maxim Streletzki added: “Ms. Mahmoud will enrich our experienced team with her know-how, awareness of trends, and new developments while also helping to expand our contacts in the international market. With the addition of Ms. Mahmoud, we will be optimally prepared for the challenges the opening of the Estrel Tower will bring.”
Heike Mahmoud previously worked at the Estrel as the sales and marketing manager from 1998 to 2001 before moving to the Berlin Congress & Tourism GmbH (visitBerlin), where she built and developed the Berlin Convention Office (BCO) from 2001 to 2018 into one of the world’s most successful convention bureaus.
Photo: Maxim Streletzki, Heike Mahmoud and Ute Jacobs
