Smyle launches new agency focusing on the employee experience

‘Powered by Humans’ is a new agency created by UK-based Smyle Group, which it says is designed ‘to revolutionise the employee experience by applying best-in-class marketing and advertising practices to drive brand love and advocacy’. The group says the new creation is a product of a paradigm shift in internal culture during the pandemic. Powered by Humans says its philosophy is to work with businesses to deliver campaigns and experiences that unleash the power of the humans behind the brand by giving them the best experience of it. The new agency is targetting an often neglected area of business, despite research from Accenture showing that investment in internal culture increases both productivity and profitability. It says it is guided by insight, strategy and ‘big idea’ creativity for positive human impact regardless of background. Services include strategy and planning; talent acquisition, development and retention; communication; and change. Director of Powered by Humans, Lee Ashton, says: “I’m really excited to be part of the team launching our new agency and working with brands who genuinely care about a meaningful employee experience. Exceptional employee experience is at the heart of excellent customer experience. “Throughout my career, I’ve seen the disparity between the value brands place on customers versus colleagues. Thankfully many organisations recognise the value in investing in their people, especially during those moments that matter on their employment journey, and that’s exactly where we will be able to help”. The launch of Powered by Humans is the newest addition to The Smyle Group. Keith O’Loughlin, CEO of The Smyle Group, adds: “Powered by Humans is an inspiring new brand joining our family of independent agencies in a rapidly evolving sector. It helps further strengthen The Smyle Group as we continue to focus on doing purposeful, meaningful work in imaginative, sustainable and equitable ways.” The Smyle Group is a family of creative agencies and includes creative agency Smyle, employee experience agency Powered by Humans, gaming experience agency NJ Live, and sports experience agency The Sports Presentation Company. Smyle Group has offices in London, Manchester, Amsterdam, Frankfurt, and Los Angeles.