SportAccord warms up for ICC Birmingham April date

In April, Birmingham’s ICC will host the world’s top sporting leaders, via a conference, exhibition and excursion programme at SportAccord. SportAccord World Sport & Business Summit 2024 in Birmingham, UK (7-11 April) will feature a central conference programme with four specialist streams – CityAccord, HealthAccord, LawAccord and MediaAccord – united under the theme ‘The Power of Sport’. The event promises to deliver over 1,500 delegates at the award-winning International Convention Centre (ICC). The Summit will kick off with an opening ceremony on 8 April, which will treat delegates to a taster of some of the city’s cultural institutions including the City of Birmingham Symphony Orchestra and Birmingham Royal Ballet. Key sessions on the conference programme will focus on some of the sport’s top industry trends as well as challenges for 2024 and beyond, addressed with keynote speeches and panel discussions. A line-up of top-level speakers will dive into topics including the way AI will shape our sporting landscape, the influence gaming and e-sports have already had and lessons to learn from the commercially successful North American Leagues. Challenges to be addressed include online abuse in sport and wider expert discussions will centre around international sports diplomacy at a very difficult time on the global stage. In addition to the conference programme, SportAccord World Sport & Business Summit 2024 will be focused on providing delegates with networking, catering and a series of evening events. The SportAccord World Sport & Business Summit brings together around 1,500 leaders and key decision makers from over 120 International Federations (IFs), the International Olympic Committee, and organisations involved in the business of sport.