AIME 2022

AIME 2022 stimulates AUD$120m in business events

Organisers of Asia Pacific Incentives and Meetings Event (AIME) 2022 have revealed that buyers placed, or expect to place, AUD$120m (US$85m) in business as a result of their attendance at the Australian show. This is an increase of 20% on AIME 2020, in the pre-pandemic times. The figure was part of a slew of insights released by organisers on the impact of its 2022 show, held in-person in Melbourn...

Aiming for a strong return

The CMW team sat down with Silke Calder (pictured), event director at AIME, to discuss the 2022 event’s role in leading the revitalisation of the MICE industry in the Asia-Pacific region. Click here to read the feature in the CMW March/ April 2022 Magazine.  CMW: What is the theme of this year’s show? Silke Calder: Reconnect; Revive; Thrive. After two years of cancelled events, fear-induced living...

AIME Welcome Night in pictures

The newly constructed conferences and events venue, CENTREPIECE at Melbourne Park has welcomed the opening of Asia Pacific Incentives and Meetings Event (AIME 2022), 21 March with a night of entertainment and gourmet hospitality for 800 guests. Three hundred hosted buyers attended the Welcome event, joining many of the 200 new exhibitors confirmed for the two-day trade show. Silke Calder, event di...

Melbourne takes AIME with return of Australia’s biggest conference for its $36bn business events sector

Melbourne Convention and Exhibition Centre (MCEC) has welcomed the return, 21-23 March of APAC’s largest business events gathering for the Asia Pacific Incentive and Meetings Event (AIME). Pre-Covid-19, business events contributed around A$36bn to Australia’s economy. Organisers say AIME is the first national tradeshow to welcome international delegates since the pandemic hit. They come this year ...

Cvent to assist AIME 2022

The meetings, events and hospitably technology provider, Cvent is partnering with the Asia-Pacific Incentives and Meetings Event (AIME) 2022, to support the hybrid organisation and running of the show. AIME 2022 will take place at the Melbourne Convention and Exhibition Centre, Australia, in-person 21-23 March, and online 28 March-1 April. AIME will aim to leverage Cvent’s event management platfor...

Japanese representation ready for AIME 2022

A total of nine Japanese exhibitors are preparing to showcase at the Asia Pacific Incentives and Meetings (AIME) event 2022, in Melbourne, 21-23 March. Representatives include from Japan National Tourism Organisation (JNTO), Chiba, Hiroshima, Tokyo, Kitakyushu, Kobe, Sapporo, Fukuoka and Kyoto. Yoko Tanaka, executive director of JNTO, said: “Our partners across Japan have been working hard t...

New Zealand to offer a Māori cultural connection at AIME 2022

Tourism New Zealand is set to exhibit at the Asia Pacific Incentives and Meetings (AIME) event 2022, 21-23 March. New Zealand’s meeting industry aims to make a deeper connection at the trade show, with guests being encouraged to learn their Pepeha. Pepeha is a traditional structured introduction in Māori culture that connects people to place, with the goal of identifying yourself and making connec...

AIME 2022 sets sights on ‘reimagining’ show  

Asia Pacific Incentives and Meetings (AIME) event 2022 is set to see a new array of exhibitors on the show floor as part of the ‘Activate and Activate Live feature.’ Activate exhibitors will be showcasing products and services with the hope of inspiring visitors and buyers with new ideas and activations to bring events to life. Fernando Barraza (pictured), who heads up the Fernando Barraza Creativ...

AIME 2022 gets boost as Australian international borders open

Asia Pacific Incentives and Meetings (AIME) event has confirmed 300 hosted buyers and over 200 exhibitors for its 2022 event, as Australian international borders open for vaccinated travellers from 21 February. The event is set to take place at the Melbourne Convention and Exhibition Centre, Australia, 21-23 March in-person, and 28 March–1 April online. With a focus on global industry recovery and...

Counting down to AIME 2022

With a few weeks to go before the events industry reunites at Asia pacific mice show, AIME, we ask hosted buyer manager Jackie Caldwell for the inside scoop on what’s new for 2022 Jackie Caldwell comes to the AIME team with a passion for facilitating opportunities and helping people thrive, and AIME’s hosted buyer programme is designed to create just those kind of meaningful connections. So, with ...