Feature
Cryotherapy freeze-frames healthier meetings
Ramy James Salameh reports from the High Tatras with a cool idea for wellness and incentives. Wearing just a headband, face mask, shorts, gloves and clogs, I stood nervously before two chambers within the ‘Cryotherapy Centre’ of the AquaCity Wellness Resort in the Tatras region of Slovakia. One chamber was set to -60°C, ready for me to acclimatise to the eye-watering temperatures, and the other at...
Friend or foe: the new fight for online event data
The battle for online success could see event owners sleepwalking into the same quagmire that a decade ago saw online communities consumed by the likes of Facebook and Google. ExpoPlatform’s CTO Mykyta Fastovets explores the idea that some platforms are less friend than foe. The hasty move to digital platforms over the past year has raised one question above all others – who actually ...
From event organiser…to data company
Bas Dalm, director commerce RAI Amsterdam, talks to CMW about the opportunities of online and hybrid events. Every organisation has experienced the impact of coronavirus, but there are few whose empty agenda has so much impact on an entire city. RAI Amsterdam started 2020 with the forecast that it would have the best year ever, yet came to a complete standstill. Bas Dalm, director of commer...
Virtual map of the Seoul
Ramy Salameh talks to Mr Jaesung Rhee, CEO of the Seoul Tourism Organisation.
Why venues need to meet the challenge of reinventing themselves
AIPC CEO Sven Bossu says venues need to meet the challenge of reinventing themselves. Glenn D. Lowry, director of the Museum of Modern Art (MoMA) in New York, described his institute as “a laboratory of learning, a place where the most challenging and difficult art of our time can be measured against the achievements of the immediate past”. This must sound very familiar to any manager runni...
Rethinking economic models
Michelle Fanus-St Hill points to a fresh way of doing business in the events industry. This health crisis has highlighted our events industry’s heavy reliance on face-to-face activities, however, it has also shown our resilience and creativity – forcing us to pivot and embrace doing business online. So much so, that 75 million attendees logged into more than one million events in 2020 via E...
Engaging nudges in the right direction
Mykyta Fastovets, CTO at Expoplatform, discusses post event follow-up activities to engage virtual attendees. With the jury still out on hosting physical meetups, most event professionals are organising their yearly event offering by including more virtual elements to it. But, even as these types of events and conferences gain greater traction in 2021, questions persist around the value the...
Building up the events capital
CMW pings some questions Down Under for Melbourne Convention Bureau chief executive Julia Swanson. Tell us about your early career in hospitality, and how you moved into destination marketing. I spent 13 years in the hotel sector, initially in operations and then into an area director of sales and marketing role. I loved that sector but was drawn to having a broader scope of promoting the ...
Right here, right now
SITE’s chief marketing officer Pádraic Gilligan on why it’s good to be an incentive travel professional in 2021. Like all incentive travel professionals, I’m looking forward to better times in 2021. Realistically, it cannot get any worse as the pandemic, has thoroughly devastated the incentive travel industry. This was graphically illustrated by the Incentive Travel Industry Index (ITII) w...
Turning the digital dial
Paul Cook, organiser of MPI’s upcoming EMEC 2021 virtual conference, says tech companies need to invest in bridging the gap in understanding. The digital dial has been cranked up to stratospheric levels and shows no signs of stopping. Since Covid-19 adversely impacted the in-person events space, virtual events have been the only game in town in many countries across the globe. While some e...
Evolution of the organiser
The German Convention Bureau (GCB) recently presented the results of a new piece of in-depth research, conducted over 18 months. The ‘Business Events of the Future’ study comes from a Future Meeting Space initiative which the GCB set up in 2015, to develop a vision of how the future of events will look. It was presented live at Messe Frankfurt, as well as being streamed as an online event. The stu...
The boom after the Zoom
CMW’s Stuart Wood speaks to the CEOs of major virtual event platforms, to find out how sustainable the sector’s current financial boom is. Virtual event platforms have seen a meteoric rise since the beginning of the Covid-19 pandemic, which has accelerated a digitalisation of events which was already well underway before its arrival. In the past month alone there have been new launche...
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