Feature

Cryotherapy freeze-frames healthier meetings

Ramy James Salameh reports from the High Tatras with a cool idea for wellness and incentives. Wearing just a headband, face mask, shorts, gloves and clogs, I stood nervously before two chambers within the ‘Cryotherapy Centre’ of the AquaCity Wellness Resort in the Tatras region of Slovakia. One chamber was set to -60°C, ready for me to acclimatise to the eye-watering temperatures, and the other at...

Friend or foe: the new fight for online event data

The battle for online success could see event owners sleepwalking into the same quagmire that a decade ago saw online communities consumed by the likes of Facebook and Google. ExpoPlatform’s CTO Mykyta Fastovets explores the idea that some platforms are less friend than foe.   The hasty move to digital platforms over the past year has raised one question above all others – who actually ...