germany

VOK DAMS gives 3G welcome to German revision of Covid-19 regulations

International communications agency VOK DAMS has welcomed the positive developments for events and live marketing in Germany, where revised and less stringent Covid-19 protection regulations of the federal states were put in place. North Rhine-Westphalia and Baden-Württemberg saw the 3G rule replace the infection rate level setup. Events are possible without participant limit, as long as all parti...

Germany wins EU clearance for €642m support scheme for tradefair and congress sector

Germany has received clearance from the European Commission to roll out its proposed Federal umbrella scheme for damage compensation of tradefairs and congresses in the country. The scheme is reportedly worth €642m and was first put to the Commission on 4 December last year. While some of Germany’s Lander (States) were able to partially lift restrictions for a certain period prior to the second wa...

Hamburg named ‘Germany’s strongest city brand’ in agency survey

The city of Hamburg has been named ‘Germany’s strongest city brand’ in a survey by Brandmeyer agency. The agency conducted a survey of 10,000 people and found that across all age groups, Hamburg was perceived as the strongest city brand. Hamburg claimed the top spot, followed by Munich and Freiburg, in a number of categories: attractiveness, future development, city break destination, likeability,...

Berlin government and Lufthansa pursue rescue deal, sources say

Germany’s national airline Lufthansa and the Berlin government are pursuing a €9bn ($9.7bn) rescue package, company and government sources said, 28 April, but gave no timing for an agreement after a report overnight said the deal was complete. Lufthansa declined to comment and a spokeswoman for the economy ministry had no immediate comment. A government source said talks would continue. Sources cl...