Melbourne

MCB successfully engineers bid for 2023 architectural symposium

Melbourne Convention Bureau (MCB) has secured the Symposium of the International Association for Shell and Spatial Structures (SIASS) for 2023. It has been 25 years since this global meeting of engineers, architects and builders last gathered in Australia. Backed by the Victorian State Government and prominent Australian universities, the event is expected to attract 500 delegates at the Melbourne...

New venue launched as CENTREPIECE of Melbourne’s sporting hub

The spiritual home of Australia’s sporting and entertainment capital has announced the official launch of a new events and conference venue in Melbourne Park, named CENTREPIECE. Building on the experience offered by events like the Australian Open, the venue has the capabilities to host everything from large-scale conferences and awards nights, weddings and gala celebrations, including five-...

MCEC joins forces with Bright Sparqe

The Melbourne Convention and Exhibition Centre (MCEC) is to throw its weight behind the Australia-based charity Bright Sparqe. Bright Sparqe connects other charities in need to businesses who have surplus products and food to donate and aims to simplify the process of redistributing goods to charities, while assisting vulnerable communities and facilitating the reduction of waste. MCEC has creatin...

Melbourne CEC launches new digital events platform

Melbourne Convention and Exhibition Centre (MCEC) has announced, 17 August, the launch of a digital events platform intended to allow customers to deliver connected virtual and hybrid events live, online and on demand. The new platform is focused on encouraging collaboration, no matter where attendees are in the world. This includes multi-speaker presentations, keynotes, workshops, virtual breakou...

Melbourne set to gain AUD$39.2m from hosting ICP 2028

Melbourne has been chosen as host city for the International Congress of Psychology (ICP) 2028, the world’s largest gathering of psychologists from across the globe. Held every four years, ICP 2028 will mark 40 years since it has been held in Australasia and only for the second time in its 132-year history. ICP 2028 intends to provide the chance for delegates to exchange knowledge and foster excel...

Building up the events capital

CMW pings some questions Down Under for Melbourne Convention Bureau chief executive Julia Swanson.   Tell us about your early career in hospitality, and how you moved into destination marketing.  I spent 13 years in the hotel sector, initially in operations and then into an area director of sales and marketing role. I loved that sector but was drawn to having a broader scope of promoting the ...

Video: a conversation with Melbourne Convention Bureau

In the latest of CMW’s series of destination discussions, Iain Stirling Zooms down under to speak with Julia Swanson, CEO of the Melbourne Convention Bureau. Julia describes how Melbourne’s events industry has coped with the Covid-19 situation over the past twelve months, and shares some ideas on the strategy for recovery in 2021 and beyond. We hear about the cancellation of AIME, MCB’...

Melbourne Convention Bureau expands its digital presence in China

The Melbourne Convention Bureau is expanding its digital presence in China, launching a new Chinese-language website and Chinese social media accounts. MCB is now featured on WeChat and YouKu, two popular Chinese social media apps. China is the top visitor market for MICE groups to Victoria. Over the five years pre-Covid, MCB welcomed 23,000 delegates from Chinese MICE groups to Melbourne, injecti...

New venue CENTREPIECE Melbourne to be showcased in virtual events

New Australian venue CENTREPIECE at Melbourne Park will be showcased in a series of upcoming virtual and hybrid events. The PCOA 2020 Annual Conference (7 December), Associations Forum National Conference (14–16 December) and AIME 2021 (15–26 March) will all showcase the venue. A series of presentations will update delegates on the latest news from the venue. Registration for hard hat tours of the...

Double win for Melbourne at the World Travel Awards

Melbourne Convention and Exhibition Centre (MCEC) was recently named ‘Oceania’s Leading Meetings and Conference Centre’ at the World Travel Awards 2020, alongside Melbourne which was named ‘Oceania’s Leading Meetings and Conference Destination’ for a seventh year. MCEC Chief Executive, Peter King said: “We want MCEC to be known as more than an incredible space, but the home of unexpected experienc...