Pico

Data analysis, NFTs and metaverse: Enhancing online-offline convergence

By Gregory Crandall (pictured), senior vice-president, Global Activation Team, Pico   More and more businesses have grown their online offerings to help expand their customer base and improve their bottom line, even when offline activity has been disrupted. This digital shift is also being reflected in the changing focus of brand events: In last year’s annual Pico Marketing Survey, 71% respondents...

Boosting remote engagement at integrated events

By Gregory Crandall, senior vice-president, at global brand activation specialists Pico’s Global Activation Team offers some insights from work with Coca-Cola, Midea and the recent Olympics:   The MICE industry is already on the path of integrated events which seek to equalise the experience between their online and offline audiences. Increasingly, it means that engaging an online audience wi...