Samsung

New Samsung launch demonstrates broadcast grade livestream

Samsung tells CMW how it leveraged the new Galaxy S20 to livestream for its first Unpacked of the decade. In a world-first, global electronics brand Samsung used its own Galaxy S20 mobile devices to livestream an entire launch. Seoul-based marketing agency Cheil Worldwide brought the Galaxy Unpacked launch to San Francisco’s Palace of Fine Arts, 11 February, where the brand unveiled its Galaxy S20...