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Spotlight

Recognising the value of trade press

Nina Gardiner, CEO of Spotl1ght Communications, reflects on a long career in PR and says many in the industry still do not recognise the value of trade press.   Tell us how long you’ve been working in the MICE industry, and some of the notable events you have promoted? I have spent my whole PR career working inside the travel sector which led me into the events side via exhibitions. 25 ...