UKSV

The power of personalisation

We live in an era of choice and personalisation – from what we watch on television, to how we take our coffee. Jeremy Shakerley, managing director of creative communications agency UKSV, takes a look at how this modern preoccupation is manifesting in the design and execution of corporate events.   From Coke bottles labelled with first names, to the predictive adverts on our social media feeds...

2019 – the year of gamification?

Having devised cutting-edge events for blue chip companies such as Nationwide Building Society, Vodafone and IBM for over two decades, leading creative agency UKSV has its finger firmly on the pulse of the business events universe. Here’s what they have to say about gamification, a trend which is set to explode in 2019.   If you haven’t already been involved with ‘gamification’, then get read...