UK-based The Business of Events confirms Cvent as latest partner

The Business of Events, an independent Think Tank and Policy Unit for the UK’s events industry, has announced Cvent as its latest partner. The partnership aims to support and enhance the policy work conducted by The Business of Events, contributing to the growth and prosperity of the events industry. Felicia Asiedu (pictured), senior marketing manager Europe, Cvent, said: “The Business of Events plays a crucial role in advocating for the meetings and events sector. At Cvent, we share their passion for driving initiatives aimed to propel the industry forward. “This partnership presents the opportunity for us to provide our expertise and resources, including research insights and recommendations on the latest trends to innovations and challenges facing the industry.” Martin Fullard, director, news and content, The Business of Events, added: “Our partnership with Cvent marks a significant milestone for The Business of Events and signifies our commitment to driving progress in the events industry; it is the first time a technology company has got involved. “Having worked with Cvent’s European team for several years, I know first-hand how well-connected and respected they are across the industry. Through their data channels, they are able to articulate trends across the world, as attested in their latest reports. “I look forward to inviting the team to the policy forum in the autumn and engaging with them to help outline a plan for the sector.”