Identity, a UK headquartered brand experience agency within The Human Network, has announced the appointment of Martin Fullard as marketing and communications director, as it strengthens is senior leadership team. Fullard most recently served as associate director of news and content at UK specialist PR agency Davies Tanner, where he led The Business of Events think tank project.
“Martin’s appointment represents a strategic milestone for Identity as we continue to expand our global footprint and strengthen our position as an industry leader in creating transformative brand experiences,” said Olivier Vallee, global managing director of Identity UK and Middle East. “His deep understanding of the events landscape, combined with his proven track record in advocacy and communication, will be instrumental in articulating our vision and value proposition to clients worldwide.”
Fullard is former editor of Conference News and editorial director at Mash Media and, commenting on his new role, he said: “I am excited to join an organisation that combines creativity, innovation, and purpose-driven storytelling to deliver lasting impact for clients and their audiences.”
“We should never underestimate the social and economic impact of events and experiences, and I want to be able to share the stories of how Identity brings this to life.”
