UK’s Ashfield Event Experiences joins The Creative Engagement Group

UK-based healthcare event agency Ashfield Event Experiences (AEE) has announced that it is joining the The Creative Engagement Group (TCEG), which also includes experiential brand WRG. The integration of AEE into TCEG comes as a result of their respective parent companies, Ashfield and Huntsworth, joining forces. As of 30 June, Ashfield and Huntsworth have announced the creation of Inizio, which will unite their suite of advisory, medical, marketing, and stakeholder engagement services across a drug’s lifecycle. Russ Lidstone (pictured), group CEO of TCEG said: “This move means that alongside our experiential teams at WRG and Just Communicate, our Group represents a powerhouse in global events at a time when the return of in real life alongside hybrid events is on the minds of all clients.” Hayley Greaves, AEE’s VP EU operations (UK) commented:  “Being able to draw on the complementary skills within TCEG means the potential for elevating the experiences we create, and services we offer.” Earlier in 2022, TCEG announced the promotion of Tim Collett to global MD of WRG, a division of TCEG, as it builds on its virtual, hybrid, and in-person event offerings.