Vietnam and Morocco surge in popularity for MICE bookings

Vietnam and Morocco are fast becoming the new ‘in’ destinations for MICE group charter bookings according to Air Partner, the global aviation specialist. Worldwide bookings through Air Partner for large scale meetings, conferences, incentive travel and exhibitions in Vietnam and Morocco have soared by 70% during the past year alone, marking a massive increase in interest in the two countries. Air Partner says the boom comes on the back of a general rise in MICE group charter service bookings, which have seen a trend towards long-haul destinations becoming more popular within the MICE market. Tony Whitty, Air Partner’s managing director, said: “Morocco and Vietnam offer attractive and highly competitive locations for the MICE market, thanks to a major programme of infrastructure investment in top-quality hotels and conference facilities, which has helped provide a fantastic mix of world-class business and leisure options. “While our group charter bookings to Morocco and Vietnam have really taken off, they have led a general rise in long-haul destinations for the MICE market. Delegates appear to be happy flying longer and further for their meetings, however, short-haul destinations in Europe remain the most popular among event organisers and conference holders.” As well as hosting many international corporations, conferences held in Morocco include the annual PURE Life Experiences luxury travel fair for the best premium brands in the industry. Vietnam also has wide experience in hosting high-level meetings and conferences in Hanoi and Ho Chi Minh City, each within an authentic setting provding superb business and leisure facilities.