VOK DAMS drives China’s electric car manufacturer NIO's European launch

Events and live marketing agency VOK DAMS produced the European market introduction of the Chinese electric car manufacturer NIO, showcasing its innovative products and services under the motto ‘A New Horizon’. The showcase drew 1,300 press representatives and NIO partners who were introduced to the world of the next stage of EV mobility at the Tempodrom in Berlin. NIO and VOK DAMS jointly staged a multifaceted event with media interviews, partner meetings, keynote presentations, digital experiences, and an afterparty. The event was also livestreamed worldwide. “The horizon stands for hope and a better tomorrow. It is a symbol of exploring new possibilities in our lives,” is how William Li, founder and CEO of NIO, introduced the event. The launch event saw the co-operation of five different locations – Shanghai, Berlin, Tallinn, Frankfurt, and Wuppertal, and illustrated how a global network can support international multinationals like NIO.