In its annual statistical report last year, the International Congress and Convention Association (ICCA) made a conscious decision not to include a destination ranking, saying it wanted “to ensure proper representation of what happened that year among the ICCA community”.
However, as the pandemic is nearing its second year, the association says the global community has revived and reinvented itself and that the association is now assessing the performances and competitiveness of the various destinations represented by its members worldwide. “We recognise that regional and seasonal Covid-19 policies and regulations have caused an uneven playing field within our membership,” the association says.
ICCA notes that, in order to cope with these varying conditions, it will be introducing the ‘Destination Performance Index’ only for its 2021 Statistics, which will consist of multiple indicators to quantify the performance and competitiveness of a given destination. As such, ICCA will publish several indexes such as digital and hybrid capacity, in-person events and business continuation performance of destinations. These indexes, the association says, can act as key drivers for ICCA member destinations’ achievement and adaptability.
In addition, ICCA will also publish the 2021 Destination Comparison Report and the ICCA Statistical Study Report to provide a more comprehensive outlook of the industry and has made a call out to its members to tell the association what happened to their events last year.
“We would like to ask you to provide information about 2021 events that were confirmed for your destination/venue. Let us know if your events were affected or otherwise, paying special attention to the status below for a more in-depth analysis,” the ICCA call ran.
The submission deadline for information is 1 February 2022.