The International MICE Summit (IMS25) will return to Riyadh, Saudi Arabia, 26–27 November 2025, bringing together more than 2,000 global MICE industry leaders. Following the 2024 edition, which attracted more than 1,700 attendees, 140 speakers and moderators from more than 25 countries, IMS25 is to gather under the conference theme ‘Public – Private Collaboration: Fuelling MICE Growth’.
Hosted by the Saudi Conventions & Exhibitions General Authority (SCEGA), IMS25 will provide attendees with unparalleled access to the world’s fastest-growing major events destination. Aligned with the Kingdom’s Vision 2030 goals of economic diversification and human capability development, IMS25 aims to showcase how business events drive cross-sector innovation and sustainable growth.
Saudi Arabia is experiencing unprecedented growth in the MICE sector, as the Kingdom invests across the ecosystem in preparation for Expo 2030 and the 2034 Football World Cup.
“Vision 2030 is delivering an unprecedented era of opportunity for the events industry, creating new experiences, opportunities and destinations as Saudi Arabia welcomes the world,” said IMS host and chairman of SCEGA, His Excellency Fahd Al-Rasheed (pictured). “By bringing together leaders, event investors and decision-makers, IMS25 will drive collaboration that delivers connectivity, innovation, and growth across the Kingdom and the global MICE industry.
“IMS25 builds upon the success of the inaugural Summit last year, deepening partnerships and ensuring this sector can realise the unprecedented opportunities before us, defining new models for growth and value. The business events sector alone has grown by 44% in the past five years, underscoring its pivotal role in the Kingdom’s economic diversification.”
As the fastest-growing business events destination in the G20, Saudi Arabia’s giga-projects, world-class infrastructure investments, and vision are generating unprecedented growth opportunities, approximately 17,000 events taking place every year. The Kingdom welcomed a record-breaking 115.9m tourists in 2024, with a 19% year-on-year increase in visitor spending by international visitors.
The two-day IMS25 programme will feature ministers, private sector CEOs and commercial announcements in a range of settings, including innovation clusters, a future MICE leaders’ platform, and a celebration gala dinner. Registration is now open at www.internationalmicesummit.com
