50-strong buyer group gets into Toronto


AMERICAS – Fifty meeting planners and buyers from North and Central America and representatives of the international meetings industry media were welcomed to Toronto, 26 April, as the city accelerated its push as a global MICE destination.

The major familiarisation trip kicked off with a welcome dinner at the city’s newest venue, The Loft on Bay Street.

President and CEO of Tourism David Whitaker encouraged the guests to following the bureau’s new mantra: ‘Whatever you’re into, you can get into it in Toronto’.

With 224,000 people working in the tourism and hospitality industry across Greater Toronto and 130 languages spoken in the area, Toronto, Whitaker said, was “the most multi-cultural city in North America”.

The group programme includes visits to the city’s leading hotels and to the Metro Toronto Convention Centre and Trump International Hotel and Tower Toronto.

Instead of the usual ‘swag bags’ of traditional local gifts for the buyers, Toronto Tourism has purchased a CAN$100 (US$101) Gift of Hope through Plan Canada to help families in need.

Meanwhile, the Four Seasons Hotels and Resorts, which celebrated its 50th birthday since starting out as one hotel in Toronto, is celebrating the company’s flagship and hometown property moving to a new location at 60 Yorkville Avenue.

The new property, opening soon, will include a two-story spa, glass-enclosed event spaces, and, 259 personalised accommodations including 42 suites.

“We are quite literally at the intersection where business and pleasure come together in Toronto,” said Regional Vice-President and General Manager, Dimitrios Zarikos, of the address at Bay Street and Yorkville Avenue. “Four Seasons has not only been connected to the Toronto community but we have also welcomed visitors to this dynamic city for half a century, and we are taking that tradition and those relationships with us into our new home.”

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Conference & Meetings World is published for the international conference and meetings industry. It tackles the issues facing organisers of international events. The editorial is independent, fresh and news driven, with a global reach.

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