MCI Middle East makes gains in Oman

MCI Middle East has announced a new strategic partnership with Zahara Tours in the Sultanate of Oman, launching MCI Oman. With 130+ associations based in Oman, the country has the opportunity to host large international conferences and conventions over the coming years. MCI says its goal is to support the market and assist with the development of the local meetings industry which in turn will attract regional and international meetings to the region. Ajay Bhojwani, managing director, MCI Middle East said: “Currently 8% of our events are held in Oman. Given the opportunity platform, this joint venture will help us consolidate our presence in the Middle East and also grow our presence and influence in the market. We are certain that our presence will help drive more events to Oman, elevate the level of the industry and generate the added interest from our international clients.” Khalid Bin Al Waleed Al Zidjali, head of Oman Convention Bureau, said: “The ministry through Oman Convention Bureau, is making notable endeavors to develop the MICE sector in Oman and attract global investments. The launch of MCI in Oman is a fruitful result of enormous efforts made by MoT. MCI is one of the most prominent companies regionally and internationally, and we are sure that it will help attract many major events into Oman.” Gautam Broota, CEO Zahara Tours, added: “We stay committed to Oman’s vision and looking forward to be a significant contributor to the business and association meetings Industry in Oman.”