Thailand’s focus on smart industries is key to event success

The Thailand Convention and Exhibition Bureau (TCEB) hosted 22 international exhibitions certified by UFI in 2018-2019, more than any other ASEAN country. During 2019, TCEB also supported and won bids for 17 new international exhibitions, more than half of which are focused on Thailand’s 10 S-Curve industries. These include smart devices, digital, energy, food and health. Thailand will also be hosting the UFI Global Congress from 6-9 November, and has recently launched its new ‘360 Degree Exhibition Success’ campaign. Mrs. Nichapa Yoswee, TCEB’s Senior Vice President – Business, commented: “New trends are emerging where international organisers are utilising Thailand as a gateway to the ASEAN region. “They are also keen to explore the many business opportunities provided by the Thai government’s ‘Thailand 4.0 – EEC’ (Eastern Economic Corridor) initiative, which is considered ASEAN’s largest in terms of investment values and development potential.” Among the events coming to Thailand are CEBIT ASEAN Thailand from Germany, Infocomm Southeast Asia from Singapore, and ANDTEX from the United States.