Guadalajara has become the first destination in Latin America to join the international GDS-Index Lite programme – a starting point for integration into the GDS-Index proper.
GDS-Index Lite is a guided performance programme created by the Global Destination Sustainability Movement (GDS-Movement) to help tourism destinations begin their sustainability journeys. It functions as a structured baseline for towns, cities, or national tourism bodies that want to measure their regenerative contributions but do not yet have comprehensive data in place.
The programme includes a support process and practical guidance to help destinations define concrete actions and advance toward international sustainability standards.
Joining GDS-Index Lite represents a strategic step for the Mexican city, consolidating its commitment to sustainable development and to attracting international events.
This move develops the long-term collaboration between the Guadalajara Visitors and Conventions Bureau (GVCB) and GDS-Movement. The organisations already worked together on developing the sustainability and legacy strategy for Intermoda, the largest fashion business exhibition in Latin America.
“We are delighted to welcome Guadalajara to GDS-Index Lite. With it, Guadalajara has demonstrated a clear vision and a firm commitment to transforming its tourism and meetings industry towards a more responsible, resilient, and people-centred model,” said Guy Bigwood, CEO of GDS-Movement.
“We are convinced that this is just the beginning of a path with a significant impact for the destination and potentially the region,” he added.
Gustavo Staufert Buclón, general director of the GVCB, said: “Guadalajara has the talent, infrastructure, and innovation capacity necessary to lead a new generation of MICE destinations committed to more sustainable development and more responsible environmental, social and economic heritage.”
