PCMA announces strategic alliances with CEMA and Abu Dhabi

PCMA has announced a new partnership with the Corporate Event Marketing Association (CEMA). The agreement will see CEMA co-develop education at PCMA’s four signature events – Convening Leaders, EduCon, European Influencers Summit and Asia Pacific Annual Summit. In return, PCMA will deliver education at the annual CEMA Summit and during CEMA Study Tours. Both groups will collaborate on webinars and other services. Financial terms are not being disclosed. In addition, the Abu Dhabi Convention & Exhibition Bureau (ADCEB) has signed an agreement with PCMA. It will entail hosting the Abu Dhabi Advisory Summit later this year, which will aim to increase the event management capabilities within Abu Dhabi’s MICE industry. Sherrif Karramat, PCMA CEO and President, said: “PCMA has a commitment to bringing its members access to leading edge education and content that helps them deliver economic and social transformation through business events. “This strategic alliance with CEMA allows us to deliver more resources to our members while expanding our audience so we can continue to demonstrate how business events transform global economies and societies.” CEMA President and CEO Kimberley Gishler said: “CEMA and PCMA share a vision for the advancement of event marketing as a vital element in the marketing stack, and each brand offers unique and complementary qualities and services to help event professionals learn and grow. “We look forward to collaborating on new and exciting research and educational programming, as well as expanding access to professional networking, knowledge sharing and rich event experiences to both PCMA and CEMA members.” PCMA also has strategic agreements with AIME (Asia Pacific Incentives Meetings Events), Abu Dhabi and Sarawak, Malaysia, IAPCO, COCAL and a joint venture with Destinations International for the annual Destination Showcase event. Pictured: San Francisco’s Moscone Centre