‘Discover Dubai’ previews Expo 2020 for event planners

A group of 55 business event planners took part in a familiarisation trip in Dubai, ahead of Expo 2020 coming the city next year. Hosted by Dubai Business Events (DBE), the city’s official convention bureau, the three-day ‘Discover Dubai 2020’ study mission was curated to showcase some of Dubai’s most diverse destinations. These included hotels, venues, attractions and entertainment. The group’s itinerary included premier hotels Armani Hotel, Sofitel Dubai Downtown, Madinat Jumeirah, Hilton Al Habtoor City, Burj Al Arab and the Caesars Palace Bluewaters Dubai. Steen Jakobsen, Assistant Vice President of Dubai Business Events, said: “Building on the strong links we have established with the business events community across Europe, our first study mission of the year has provided us with an opportunity to further elevate Dubai as a destination of choice for meeting planners. “This has been made possible by the strong support we have received from stakeholders across the city, enabling us to demonstrate to our visitors the diverse, robust offerings they can take advantage of, as well as the strong connectivity and infrastructure that has made this one of the most visited cities in the world and the number one destination for business events in the region.”