The new venue search 'normal' is on its way

Toby Heelis, CEO of Eventopedia, offers some thoughts on venue searching in a post-Covid-19 world: As lockdown restrictions are being gradually lifted around the world, event professionals look forward to returning to a form of normal where regular events will once again take place. However, post-lockdown events will be very different than what we’re used to seeing, at least in the near future. Event planners will have to adapt to the new landscape, with changes in virtually all aspects of planning an event. One of the most significant new realities of event planning will be a new set of requirements for event venues. Thus, venue searching will look drastically different as priorities shift towards public health measures and increased flexibility. Adapting to Covid-19 As the global crisis exploded several months ago, the events industry took a huge hit, as nobody was prepared for what was to come. The result was that we have seen an array of different types of behaviour across the board, with some venues making poor decisions that negatively affected their clients, while others really burnished their reputation during this period. Thus, apart from the usual considerations, event planners will now also take a look at how their potential venue has treated their clients during the pandemic. Venues whose actions have shown flexibility, compassion, and care during these times will have a big advantage. Event venues will need to adapt to suit the new landscape, embracing a variety of new measures to gain the trust of event professionals and the general public: Policies The control over the pandemic is in continuous evolution. Contingency plans are now more important than ever, as we are dealing with the possibility of a second wave of the virus. Event professionals will, therefore, need to ensure they have robust policies to cover any potential issues that may arise due to the coronavirus, including anything venue-related. Some of the main questions to be asked are what will happen in the case of cancellation, postponement, or any last-minute changes that are required due to the pandemic. Health precautions Event professionals will also look for venues that take the necessary steps to ensure that the risk of infection is minimal and reduce public fear of attending an event. Firstly, the venue’s measures have to be up-to-date and match the requirements of the relevant authorities. This will be an ever-evolving aspect as we learn to navigate the new situation, so adaptable venues will do best. Until there’s a vaccine or treatment, venues will need to change the configuration of the space in order to minimise crowding. Distancing measures will include an updated seating plan, as well as the venue operating at a reduced capacity. Isolation areas will be important, for any guests or staff members who are feeling sick or showing any symptoms. On-site hygiene will be crucial. This not only includes regular sanitising of surfaces and strict staff training, but also the effective communication of hygiene measures and requirements to guests. Other precautions include wearing masks and gloves, replacing buffet catering options with suitable alternatives, thermal scanning, and online registration options to reduce queues. Hybrid events Event planners will also search for venues that are suitable for hybrid options, as remote-attendance is becoming an ever-growing trend. Venues will need to offer a stable and reliable internet connection for livestreaming and lighting that is suitable for filming. High-quality tech equipment will also be vital, so venues that aren’t investing in technology will need to partner with good AV suppliers. The events industry will gradually learn to navigate this landscape effectively. Event planners will need to collaborate tightly with their chosen venue to implement the best possible measures for public safety, and we’re confident that most venues will successfully rise to the challenge.