Cvent releases 'Virtual Event Strategy for Dummies'

Cvent has launched a new e-book, Virtual Event Strategy for Dummies, in partnership with publishing brand Wiley. The book provides organisations with strategies and advice for developing virtual events and hybrid experiences. Cvent unveiled its virtual meeting solution, the Cvent Virtual Attendee Hub, in August 2020. It also recently expanded its Cvent Certification programme to include virtual events training and certifications. More than 10,000 industry professionals are now trained and/or certified in virtual events. Patrick Smith, chief marketing officer at Cvent, commented: “During the pandemic, virtual events quickly became an indispensable part of many organisations’ event programmes, and because of the massive registration and attendee intelligence they can deliver, they are here to stay. “However, many organisations struggle to understand and quantify the business impact of their virtual events, and have a difficult time seamlessly integrating them into a more well-rounded event strategy that incorporates the best of in-person, virtual, and hybrid events. “With our deep industry expertise and first-hand experience helping thousands of our clients run more impactful virtual events, Virtual Event Strategy For Dummies, will be the go-to resources for marketer and event planners looking to maximise the impact of their total event programmes.” David Palmer, brand director at Wiley, added: “We’re proud to once again partner with Cvent and expand on their successful For Dummies series. 2020 was a banner year for virtual events and special editions like these give us the opportunity to highlight trending topics to our global audience and give them the guidance they need to thrive in their unique roles.”