SITE provides platform for new Destination Poland information resource for incentives market

The Poland Convention Bureau (part of the Polish Tourism Organisation) in co-operation with incentives association chapter SITE Poland, has introduced a new tool dedicated to promoting the country and its meeting and incentives products and opportunities. Built around the existing offers of municipal and regional convention bureaux, and backed up by the resources of the national CVB and SITE Poland, ‘Destination Poland’ is a new technological tool in both Polish and English hosted on SITE Poland’s website. The new tool also offers practical tips and features information about Poland’s tourism highlights, incentive programme proposals, as well as a calendar of top cultural, science and sports events. “In 2020 Poland Convention Bureau began its co-operation with SITE Poland specialists and local experts in particular cities and regions by arranging a series of fam trips aimed at incentive travel planners who, due to international travel restrictions, became increasingly interested in the domestic offer. This launch is further proof of our industry’s flexible approach to recovery”, said Rafał Szlachta, president of the Polish Tourism Organisation. “Poland boasts a huge potential and foreign companies learn about Poland by taking part in tradeshows, workshops and face-to-face meetings with DMCs. We intend to keep the spotlight pointed at Poland as an attractive destination and use advanced tools to reach new markets. SITE Global associates more than 2,500 members from all over the world, with vast majority involved in organising incentive trips, meetings and conferences. This group includes not only agencies, but also organisations and corporations. They will be the target group of our offer and communication,” explained Grażyna Grot-Duziak, president of SITE Poland. Constituting the first stage of the new tool’s development, the website is a starting point of a broader communication platform and a tool for SITE Poland members, Polish convention bureaux, hotels and attraction suppliers, who can use it to promote their services. “The new reality we were forced to face in 2020 resulted in the number of trips scheduled by Polish companies dropping by more than 70%. Fortunately, some events were successfully transferred to Poland, which continues to be somewhat surprising and unexplored for many domestic travellers. Importantly, it is also free of the risks that can be posed by trips to more faraway destinations. According to the latest Incentive Travel Industry Index, the so-called incentive travel 2.0 – as projects implemented in the nearest future are increasingly often referred to – will focus on CSR and wellness, followed by cultural experiences and teambuilding practising social distancing. We will adopt a more responsible and intentional approach to travelling, both across Poland and worldwide. I hope that with the help of Destination Poland we will show that the whole industry is aware of these changes, ready to act and rebuild the market,” said Aneta Książek, head of Poland Convention Bureau.