Seoul creates virtual teambuilding games to entice delegates

The Seoul Convention Bureau has launched a virtual teambuilding programme, the Virtual Seoul Playground. The programme allows participants to pick an avatar in different traditional Korean clothing, then work together in three cooperative games. Participants can make gimbap at Changdeokgung Palace, a UNESCO World Heritage Site. They can also take part in yunnori – a traditional Korean game in which players throw four sticks and move markers on a mat accordingly – in the square in front of Seoul City Hall. Lastly, they can learn more about Seoul with a quiz at the Some Sevit on the Hangang River. The convention bureau hopes the games will provide a way for people to experience some of Seoul’s attractions remotely, while travel restrictions are still in place. Jihyun Kim, director of Seoul Convention Bureau said: “As virtual MICE events increase drastically, the importance of gamification that induces participants’ immersion along with metaverses that allows interaction through avatars in a virtual world is on the rise. “We have developed a non-face-to-face teambuilding program that can be used as content for gamification in the industry while providing an experience similar to the actual experience by building a metaverse in the background of Seoul.”