Streamyard content marketing manager Christian Karasiewicz explains here how to tap into ways to increase live stream viewers on existing broadcasts and continue using them to bag more views along the way. Check out further advice in the Streamyard guide on making money with live streaming.
- Create A Live Series: To maximise viewership, consider creating a live series. Compared to standalone broadcasts, a series tends to build more hype over time. With a series, you can include a quick recap in each broadcast for viewers who missed the previous live stream. This way, those interested in knowing more about what you covered earlier can always go back to your last live stream, and you can continue driving views even when the live broadcast has ended.
- Share Your Live Streams On Meetup: Create or join a live streaming group on Meetup. Meetup lets you find and build local communities, you can create a community for people interested in the topics you live stream about and share the links of your saved broadcasts in the community.
- Transcribe Your Videos: When you upload a saved broadcast on social or your website, include subtitles or closed captions. Transcriptions can also help improve SEO rankings of your existing broadcasts and drive more views in the longer run. As many viewers consume video content while travelling or multitasking, captioning your live videos help reach a broader audience base. It also makes it easier to make it accessible for viewers with impaired sensory perception.
- Translate The Subtitles: Translating subtitles offer an excellent grasp of your audience’s preferences by understanding the subtitles’ usage patterns, so you know which translation your viewers use the most. They also demonstrate to your audience that you value them because you’re offering your live streams in their native language.
- Pro Tip: If you’re streaming to YouTube, review your audience analytics to see which subtitle/closed captioning languages viewers are using.
- Optimise Your Existing Broadcasts: Even if you take live video optimisation pretty seriously, it’s essential to further optimise your older videos’ titles, thumbnails, and descriptions to grow their visibility on search engine results pages. Find keywords that you’d like your videos to rank for and incorporate them into the titles, metadata, and transcriptions. On YouTube, you can also use end cards to direct viewers to similar live broadcasts you shared earlier.
- Embed Your Saved Broadcasts Into Blog Posts: Most live streamers hope that their audiences will love their videos enough to share them with the world. But that won’t happen magically. To garner more views, consider embedding your broadcasts into blog posts. This will improve your videos’ rankings and bring more visitors through the blog posts’ ranks. Plus, as readers share your blog posts, your live streams get shared too!
